The Growth-Driven Design methodology is a combination of many different ideas from various industries, disciplines, thought leaders. Growth-Driven Design pulls the best ideas from each one and adapts it towards building and optimizing a website.
There are many amazing books out there that dig into various topics related to web design, user experience (UX), conversion rate optimization (CRO), agile process, growth hacking, etc. To help provide some focus on what to read, I have compiled a list of some of my highest recommendations. - Enjoy!The topics covered in these books often span across the entire GDD methodology, however, I tried to group them by the three stages of GDD: Strategy, Launch Pad, and Continuous Improvement.
When Kale and Coffee Compete by Alan Klement
Jobs to be Done: Theory to Practice by Stephen Wunker
Running Lean by Ash Maurya
Blue Ocean Strategy by Chan Kim and Renee Mauborgne
Business Model Generation by Alexander Osterwalder
Value Proposition Design by Alexander Osterwalder
Research Design by John Creswell
The Mom Test by Rob Fitzpatrick
Purple Cow by Seth Godin
SCRUM by Jeff and JJ Sutherland
SPRINT by Jake Knapp
Creative Confidence by Tom and David Kelly
Lean UX by Jeff Gothelf
Inspired by Marty Cagan
The Power of Habits by Charles Duhigg
Hooked by Nir Eyal
Ogilvy on Advertising by David Ogilvy
Product Roadmaps Relaunched by Todd Lombardo
Reforge Growth (blog) by Brian Balfour
Scaling Lean by Ash Maurya
Measuring the User Experience by William Albert
Lean Analytics by Alistair Croll
Math and Stats for Web Analytics and CRO by Himanshu Sharma
You Should Test That by Chris Goward
ThinkerToys by Michael Michalko
Hacking Growth by Sean Ellis and Morgan Brown
The Four Steps to Epiphany by Steve Blank
The Lean Startup by Eric Ries
The Goal by Eliyahu Goldratt
Essentialism by Greg McKeown
The One Thing by Gary Keller
Zero to One by Peter Thiel
Poke the Box by Seth Godin
Small is the New Big by Seth Godin
The Wisdom of Walt by Jeffrey Barnes
In addition to the books, there have been countless blogs, videos, interviews, and personal experiences that have shaped Growth-Driven Design as we know it today.
For those not familiar with Growth-Driven Design methodology, you can learn more in our "How it Works" section and take a deep drive by starting our (free) Growth-Driven Design Certification.
I’m sure there are many good books that have influenced your thoughts on web design and optimization - please comment below with them. I’m always looking for a good read.
Image credit: Unsplash user Redd Angelo
Luke wakes up each morning excited to help others unlock their true potential. He does this as the Growth-Driven Design Founder and Evangelist. Prior to HubSpot, Luke lead client strategy and UX at a web design agency until its acquisition. Luke is also Scrum Master and Product Owner certified by Jeff Sutherland.