The certification is divided up into two parts:
- The Growth-Driven Design Methodology - The first part is a detailed breakdown of how to implement the methodology.
- Marketing, Selling & Servicing Clients - The second part is agency specific training for how to transform your agency with GDD.
Whatever the role, the certification will be beneficial to complete. Everyone should have an understanding of the GDD methodology along with the agency specific content.
"Spend the time and do it! I encourage all new staff members take it no matter their role."
- Josh Harcus of Huify
How many people from the agency should get certified?
Although only one person at the agency needs to be certified for the agency to be certified, it's recommended to have as many people as possible (ideally everyone) certified. Additionally, incorporate the certification into new hire training.
Having everyone certified will make the transition quicker, everyone will speak the same language and execution will be better.
A common theme we've seen is the better the agency does with Growth-Driven Design, the more of their team members are certified.
Let's Rally the Team!
Share the GDD Agency Certification with your team and tackle it together.