--- title: Growth-Driven Design | A Smarter Website Redesign Process. description: Traditional website redesigns are frustrating! GDD is a smarter approach which eliminates frustration and produces better results leveraging data. - Learn more --- [![Growth-Driven Design](https://www.growthdrivendesign.com/hubfs/assets/images/company-logo-light.png) ![Growth-Driven Design](https://www.growthdrivendesign.com/hubfs/assets/images/logos/gdd-logo.png) ](https://www.growthdrivendesign.com/) Browse Topics - [Web Design (11)](https://www.growthdrivendesign.com/blog/topic/web-design) - [Website Strategy (8)](https://www.growthdrivendesign.com/blog/topic/website-strategy) - [Conversion Rate Optimization (CRO) (5)](https://www.growthdrivendesign.com/blog/topic/conversion-rate-optimization-cro) - [GDD Process (5)](https://www.growthdrivendesign.com/blog/topic/gdd-process) - [Agile Web Design (4)](https://www.growthdrivendesign.com/blog/topic/agile-web-design) - [Optimization Experiments (4)](https://www.growthdrivendesign.com/blog/topic/optimization-experiments) - [UX Research (4)](https://www.growthdrivendesign.com/blog/topic/ux-research) - [User Experience (3)](https://www.growthdrivendesign.com/blog/topic/user-experience) - [Continuous Improvement (2)](https://www.growthdrivendesign.com/blog/topic/continuous-improvement) - [UX best practices (2)](https://www.growthdrivendesign.com/blog/topic/ux-best-practices) - [Website Content and Messaging (2)](https://www.growthdrivendesign.com/blog/topic/website-content-and-messaging) - [Copywriting Best Practices (1)](https://www.growthdrivendesign.com/blog/topic/copywriting-best-practices) - [Launch Pad Website (1)](https://www.growthdrivendesign.com/blog/topic/launch-pad-website) - [Navigation (1)](https://www.growthdrivendesign.com/blog/topic/navigation) - [Technical / Coding (1)](https://www.growthdrivendesign.com/blog/topic/technical-coding) - [Tools (1)](https://www.growthdrivendesign.com/blog/topic/tools) - [Web Design Agency (1)](https://www.growthdrivendesign.com/blog/topic/web-design-agency) - [Website Analytics and Reporting (1)](https://www.growthdrivendesign.com/blog/topic/website-analytics-and-reporting) - [Website Assets (1)](https://www.growthdrivendesign.com/blog/topic/website-assets) ##### Let's Face it # Website Redesigns are frustrating.   That's why we created [Oval 2Created with Avocode. Growth-Driven Design ](https://www.growthdrivendesign.com#) Path 2Created with Avocode. ## Traditional Web Design is Broken The headaches, challenges, unreliable and inconsistent results we experience during a website redesign are the product of an outdated and broken playbook. ## The New Playbook: Growth-Driven Design Growth-Driven Design is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data. ### Traditional Website Design #### ![](https://www.growthdrivendesign.com/hubfs/assets/images/icons/icon-high-risk.svg "icon-high-risk.svg") #### High-Risk Bet - Huge time investment - Large up-front cost - Often runs very late and over-budget #### ![](https://www.growthdrivendesign.com/hubfs/assets/images/icons/icon-unpredictable.svg "icon-unpredictable.svg") #### Unpredictable Results - Built on opinions - Set it and forget it ### Growth-Driven Design #### ![](https://www.growthdrivendesign.com/hubfs/assets/images/icons/icon-smarter-approach.svg "icon-smarter-approach.svg") #### A Smarter Approach - Launch quick and improve - Investment spread out over time - Launch on-time and on-budget #### ![](https://www.growthdrivendesign.com/hubfs/assets/images/icons/icon-optimizing-results.svg "icon-optimizing-results.svg") #### Optimizing Results - Data-Driven Decisions - Month-over-month improvement ## Invest in the growth of your business. Growth-Driven Design is an investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate and act.   ![](https://www.growthdrivendesign.com/hs-fs/hubfs/assets/images/images/invest-in-growth.png?width=1177&height=706&name=invest-in-growth.png "invest-in-growth.png") ## How it Works Growth-Driven Design is built on-top of the SCRUM agile process and weaves together various concepts into a comprehensive and highly effective web design methodology.   The Growth-Driven Design methodology has three major stages ### Strategy Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. [Learn More](https://www.growthdrivendesign.com/how-it-works/website-strategy) ### The Launch Pad Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize from. [Learn More](https://www.growthdrivendesign.com/how-it-works/launch-pad-website) ### Continuous Improvement With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business. [Learn More](https://www.growthdrivendesign.com/how-it-works/continuous-improvement) ## What Are the Experts Saying? > "The traditional web design model is totally broken.  > Growth-Driven Design is the new gold standard for delivering results and bringing measurable business value to clients through web design." ![](https://www.growthdrivendesign.com/hubfs/Testimonials/Headshots/gabe-wahhab-headshot-testimonial.png) ###### Gabe Wahhab #### Director of Interactive, [Square 2 Marketing](https://www.square2marketing.com/) > ""GDD has not only impacted our bottom line, it has helped us streamline our process, avoid scope creep, and strengthen client relationships. It is becoming clear that GDD is a true value differentiator that will play a key role in the survival of many agencies in the future."" ![](https://www.growthdrivendesign.com/hubfs/Testimonials/Headshots/trish-lessard-headshot-testimonial.png) ###### Trish Lessard #### CEO, [Media Junction](https://www.mediajunction.com/) > "Growth-Driven Design is the foundation of our agency. It has **transformed how we work** and has helped us **10X leads and opportunities for our clients**." ![](https://www.growthdrivendesign.com/hubfs/Testimonials/Headshots/kevin-barber-headshot-testimonial.png) ###### Kevin Barber #### Head Entrepreneur, [Lean Labs](https://www.lean-labs.com/) ![](https://www.growthdrivendesign.com/hubfs/Testimonials/Logos/square-2-marketing-agency-logo-dark.png) ![](https://www.growthdrivendesign.com/hubfs/Testimonials/Logos/media-junction-agency-logo-dark.png) ![](https://www.growthdrivendesign.com/hubfs/Testimonials/Logos/lean-labs-logo.png) ##### Get Started Ditch the broken traditional web design process.   ## Start Building a Peak Performing Website Using Growth-Driven Design. - [Get Certified](https://www.growthdrivendesign.com/certification) - [Find an Agency](https://www.hubspot.com/agencies/website-design) ##### Our Community ### ![Globe Icon](https://www.growthdrivendesign.com/hubfs/assets/images/icons/icon-globe.svg "icon-globe.svg") ### 940+ Agencies Globally ### ![Slack Logo](https://www.growthdrivendesign.com/hubfs/assets/images/icons/icon-slack.svg "icon-slack.svg") ### 1500 Members ### ![Email Icon](https://www.growthdrivendesign.com/hubfs/assets/images/icons/icon-subscribe.svg "icon-subscribe.svg") ### 2200 Subscribers [Learn more about our Community](https://www.growthdrivendesign.com/community)    Website built with ♥ by  [Media Junction®](https://www.mediajunction.com/)  using GDD.