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A marketer's (free) deep dive into the Growth-Driven Design methodology.


Get Certified


What You'll Get

Training Videos

The Training.

On-demand training modules which include video, written and audio formats. No coding experience necessary.

Templates & Tools

The Blueprint

Customizable templates, tools, and examples needed to kickstart your website redesign and optimization efforts.

Examples & Case Studies

The Community

Access to our Slack Community and collaborate with 1,500+ GDD-certified professionals.

Join the thousands of GDD certified marketers! 

What Others Are Saying
"The Growth-Driven Design Certification was the best digital marketing course I've ever done."
Daryn Smith

Cofounder, MPULL

What Others Are Saying
"The Growth-Driven Design certification is the fastest way to get you started, not only with GDD, but with agile approaches in general."
Tim Delhaes

CEO, InboundLabs

What Others Are Saying
"The GDD Agency certification has had a major impact in aligning the company as our mindset shifted with the implementation of GDD. I am proud to say that we have all full-time members of our team GDD certified."
Brandon Philbrick

Creative Director, Leighton Interactive

What Others Are Saying
"Spend the time and do it! I encourage all new staff members take it no matter their role."
Josh Harcus 

Head of Inbound Growth, Huify 

What Others Are Saying
"The Growth-Driven Design Agency Certification provides a helpful perspective on how to adapt GDD to your agency.

Luke provides all of the relevant documents so that others can download the sheets and adapt them as they wish."
Shawn Fitzgerald

Vice President, ThomasNet RPM

What Others Are Saying
"It really makes you take a step back and do a little self-inventory on your agency's own marketing efforts."
Spencer March

Senior Web Strategist, New Breed Marketing


Do I need to know how to design or code?

You do NOT need any design or coding skills to complete the GDD Certification. 

The content covers concepts, strategies and process for building and optimizing a peak performing website. 

Let's Rally the Team!
Share the GDD Certification with your team and tackle it together. 

Who at my company should take the certification.

We recommend anyone who is involved in the website in any way to get GDD Certified. It's important that you all speak the same language and understand the process before building and optimizing your website.

At a minimum, all marketers, designers and developers should be GDD certified. 

Let's Rally the Team!
Share the GDD Certification with your team and tackle it together. 

What classes are taught in the certification?

Here is a sneek peek at the curriculm.

Growth-Driven Design Methodology:

  1. What is Growth-Driven Design
  2. Developing a Website Strategy
  3. Creating your GDD Tool Stack
  4. Conducting User Research
  5. Building a Launch Pad Website
  6. The Website Performance Roadmap
  7. The Continuous Improvement Cycle
  8. Running Experiments

Each module includes classes (available in video, written and audio formats), templates, additional resources, etc. Everything needed for you to hit the ground running. 

Sound interesting? 
Watch the classes first hand by starting the GDD Agency Certification now!

Can I ask questions or get specific help?

Asking questions is key! 🤓

Every company is unique and will run into different scenarios and challenges while implementing Growth-Driven Design.

Once enrolled in the certification, you will get access to our GDD Community Slack* group.

Here you can ask questions and get answers from both the certification instructors, but also from over 1600+ other GDD certified marketers. 

This will allow you to crowd-source many different ideas and perspectives so you can find the best fit for your agency. 


Get Your Invite, Join the Conversation
Start the GDD Certification now and gain your invite to thousands of brilliant minds.


*Slack - For those not familiar with Slack, it is a group chat and messenger app (sort of like AOL back in the day). It's extremely easy to use.

How much does this cost? (hint - it's free)

It's FREE! - Our goal is to transform the world of web design and thus, we want to make it as easy as possible to learn Growth-Driven Design. 

All we ask is that if you enjoy the certification, you share with your team members and colleagues. 



Luke Summerfield

Luke wakes up each morning excited to help others unlock their true potential. He does this as the Growth-Driven Design Evangelist at HubSpot.

Prior to HubSpot, Luke lead client strategy and UX at a web design agency until its acquisition. Feeling the challenges and limitations traditional web design posed to user experience first-hand, he created and experimented with a new methodology. Luke is also SCRUM Master and Product Owner certified by Jeff Sutherland.

Join the GDD Movement!

Join the thousands around the globe who have started using Growth-Driven Design to build a peak performing website. Get started for free today.

Get Certified


Build a peak performing website with GDD!

Get Certified