Stage 03

Continuous Improvement

With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.

Peak performing websites are not built overnight. Optimal performance comes through data-driven optimizations. Traditional ‘launch it & leave it’ website builds can never ascend to the level of performance of a Growth-Driven Design website because refinement is where performance is achieved.

Continuous Improvement: The Sprint Cycle

Every plan starts with a focus metric that you want to improve. The highest impact ideas to achieve the focus metric goal are prioritized into a time-boxed build sprint.

It is now time to GSD and build the action items you brainstormed and priortized in the planning step. You will work in sprint with cross-functional pod or team.

A key part to optimization is reviewing experiments and analyzing data to extract learnings about your audience. 

Learning what works (and what doesn't work) will help inform the ideas generated in the planning step of your next sprint cycle. 

Once we've learned about our audience and customers, it's time to share those learnings with other parts of the company; marketing, sales, service, etc.

Cross-department collaboration helps your growth team better understand how to make adjustments for peak performance.

Growth-Driven Design

How to Plan an Optimization Sprint

Walk through a proven process to kick off your next continuous improvement sprint. Examples Included.

Peak performing Websites are the result of

Many Small Refinements Over time

It often seems like brands come out of nowhere and are an overnight success. The little known secret is that their high engagement and conversion rates almost always come from extensive testing and optimization. Peak performance always lies in refinement, and continuous improvement sprints in Growth-Driven Design is a highly effective away to achieve the success you seek.
Kevin Barber, Founder @ Lean Labs
The set-it-and-forget it mentality of traditional web design is not optimal for results. Instead, you must see the website as a living thing that continuously evolves and gets better. Additionally, don't get stuck only optimizing your existing content, but expand into helping other departments hit their goals leveraging the website as a tool. 
Luke Summerfield, Founder of Growth-Driven Design
Growth-Driven Design has given our team the opportunity to collaborate on a deeper level with our clients through the ongoing GDD process.
Shawn Fitzgerald, VP @ ThomasNet RPM

Optimizations are not blind guesses

They’re driven by data and proven by data. Always measure effectiveness.

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The Shift To Growth-Driven Design

What Kind Of Brand Are You?



  • Opinions over user data
  • Launch it & leave it
  • Redesign every 2-3 years


Low Risk

  • Data-Driven optimizations
  • Tweaked & tuned regularly
  • Refined instead of redesigned

Start Your Growth-Driven Design Journey



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