Peak performing websites are not built overnight. Optimal performance comes through data-driven optimizations. Traditional ‘launch it & leave it’ website builds can never ascend to the level of performance of a Growth-Driven Design website because refinement is where performance is achieved.
Every plan starts with a focus metric that you want to improve. The highest impact ideas to achieve the focus metric goal are prioritized into a time-boxed build sprint.
It is now time to GSD and build the action items you brainstormed and priortized in the planning step. You will work in sprint with cross-functional pod or team.
A key part to optimization is reviewing experiments and analyzing data to extract learnings about your audience.
Learning what works (and what doesn't work) will help inform the ideas generated in the planning step of your next sprint cycle.
Once we've learned about our audience and customers, it's time to share those learnings with other parts of the company; marketing, sales, service, etc.
Cross-department collaboration helps your growth team better understand how to make adjustments for peak performance.
Walk through a proven process to kick off your next continuous improvement sprint. Examples Included.
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