The above is a video clip from the "Conducting UX Research" class in the (free) Growth-Driven Design Certification. Watch the entire class and get the templates by signing up for the free certification.
The world's top web design and optimization teams understand that to build a peak performing website, you must have a deep understanding of your users.
Knowing what to build to help users comes from viewing the world through their eyes, understanding the progress they are trying to make on an outcome, and what trouble they are having. The way to gain this knowledge is to conduct user experience (UX) research.
Before you dive into implementing various research methods, it's important to first have an established research process to ensure you're investing your time answering the right questions, using the right methods.
The high-level overview of the UX research process includes:
Start by creating user questions about the observed challenges they are running into.
Once you have your user questions, you can select the correct types of research to use to uncover the answers to those user questions.
Review your findings, understand patterns, and summarize your learnings and takeaways into a report.
After you have established your UX research process, the next step will be to study each individual UX research method you can use to better understand your users.
Below is a list of the most common UX research methods used in the Growth-Driven Design process to build a peak performing website. Click into each one for a deep dive.
