UX Research for web design

Gain an empathetic understanding of your users to uncover their challenges and answer critical questions.

Why Conduct UX Research for Web Design and Optimization?

 

 

The above is a video clip from the "Conducting UX Research" class in the (free) Growth-Driven Design Certification. Watch the entire class and get the templates by signing up for the free certification.

The world's top web design and optimization teams understand that to build a peak performing website, you must have a deep understanding of your users.

Knowing what to build to help users comes from viewing the world through their eyes, understanding the progress they are trying to make on an outcome, and what trouble they are having. The way to gain this knowledge is to conduct user experience (UX) research.
 

FIRST, HAVE A PROCESS

Before you dive into implementing various research methods, it's important to first have an established research process to ensure you're investing your time answering the right questions, using the right methods. 

The high-level overview of the UX research process includes:

Start by creating user questions about the observed challenges they are running into.

Once you have your user questions, you can select the correct types of research to use to uncover the answers to those user questions.

Review your findings, understand patterns, and summarize your learnings and takeaways into a report.


NEXT, STUDY EACH RESEARCH METHOD

After you have established your UX research process, the next step will be to study each individual UX research method you can use to better understand your users. 

Below is a list of the most common UX research methods used in the Growth-Driven Design process to build a peak performing website. Click into each one for a deep dive.

UNDERSTAND WHY WEBSITE VISITORS ARE BEHAVING A CERTAIN WAY WITH

QUALITATIVE RESEARCH

User Interviews

Host conversations with users or potential users.

User Surveys

More scalable and quicker way to collect qualitative feedback from users and potential users.

Slide-Up Page Survey

Display a side-up mini-survey on a specific page of your website.

Website Chat

An on-page chat that allows users to communicate with a real person.

User Testing

Select users to complete specific tasks or answer questions.

UX Research for Web Design

is all about understanding your user's world to uncover opportunity.

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SEE WHICH SPECIFIC ELEMENTS WEBSITE VISITORS ARE INTERACTING WITH USING

OBSERVATIONAL RESEARCH

Click Heatmaps

A visual report of where users are clicking on a page.

Scroll Heatmaps

A visual representation of how far users are scrolling down a specific page.

User Recordings

A live recording of a user’s session on your website.

Asking the right user questions

is critical to selecting the right UX research method to uncover the answer.

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UNDERSTAND WHAT WEBSITE VISITORS ARE DOING WITH

QUANTITATIVE RESEARCH

Website Analytics

Data about the interactions users are having on your website.

Website Event Tracking

Develop a custom set of behavior criteria that triggers an “event.”

Website Funnel Reporting

A step-by-step report of a conversion funnel.

Website Cohort Reporting

A comparison between different groups based on the start time of them starting an action.

When should you use different UX Research Methods?

In addition to the content in the free Growth-Driven Design certification, here are two videos that outline which methods work well for various scenarios. 


NEED A UX RESEARCH PROCESS?

Having a solid UX research process for your web design and optimization is key to making sure you're answering the right questions using the right research methods. 

Don't have a UX research process for web design? 

We have you covered - We've created a free "Growth-Driven Design Certification" to teach you everything you need to build and optimize a peak performing website, including UX Research. 

Learn the process, download the free templates, and start building a peak performing website. Join the certification now. 

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ADDITIONAL RESOURCES

Growth-Driven Design Certification

A free certification covering the Growth-Driven Design methodology for building and optimizing a peak-performing website. Lays out processes for UX research and includes many tools and templates.

Learn more

Books on UX Research

Love to read? Interested in finding books to deep dive on UX research? Here is a list of recommended books to check out.

View the Books

"Start at the End" UX Research

Michael Margolis has made his mark in the world of UX research, leading UX reserach efforts Google Ventures. Here is a 45 minute talk that overviews how he thinks of UX Research. 

Watch the Video

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GROWTH-DRIVEN DESIGN

Stage01

Strategy

10 - 14 Days
Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
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Stage02

Launch Pad

60 - 90 Days
Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize from.
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Stage03

Continuous Improvement

14 Day Sprints
With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.
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