The above is a video clip from the "Conducting UX Research" class in the (free) Growth-Driven Design Certification. Watch the entire class and get the templates by signing up for the free certification.
The world's top web design and optimization teams understand that to build a peak performing website, you must have a deep understanding of your users.
Knowing what to build to help users comes from viewing the world through their eyes, understanding the progress they are trying to make on an outcome, and what trouble they are having. The way to gain this knowledge is to conduct user experience (UX) research.
Before you dive into implementing various research methods, it's important to first have an established research process to ensure you're investing your time answering the right questions, using the right methods.
The high-level overview of the UX research process includes:
Start by creating user questions about the observed challenges they are running into.
Once you have your user questions, you can select the correct types of research to use to uncover the answers to those user questions.
Review your findings, understand patterns, and summarize your learnings and takeaways into a report.
After you have established your UX research process, the next step will be to study each individual UX research method you can use to better understand your users.
Below is a list of the most common UX research methods used in the Growth-Driven Design process to build a peak performing website. Click into each one for a deep dive.
Host conversations with users or potential users.
More scalable and quicker way to collect qualitative feedback from users and potential users.
Display a side-up mini-survey on a specific page of your website.
An on-page chat that allows users to communicate with a real person.
Select users to complete specific tasks or answer questions.
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A visual report of where users are clicking on a page.
A visual representation of how far users are scrolling down a specific page.
A live recording of a user’s session on your website.
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Data about the interactions users are having on your website.
Develop a custom set of behavior criteria that triggers an “event.”
A step-by-step report of a conversion funnel.
A comparison between different groups based on the start time of them starting an action.
In addition to the content in the free Growth-Driven Design certification, here are two videos that outline which methods work well for various scenarios.
A free certification covering the Growth-Driven Design methodology for building and optimizing a peak-performing website. Lays out processes for UX research and includes many tools and templates.
Love to read? Interested in finding books to deep dive on UX research? Here is a list of recommended books to check out.
Michael Margolis has made his mark in the world of UX research, leading UX reserach efforts Google Ventures. Here is a 45 minute talk that overviews how he thinks of UX Research.