--- title: Launch Pad Website | Growth Driven Design description: Need to build and launch a website quickly? Learn how the Launch Pad Website approach may be exactly the approach for you. Learn more --- [![Growth-Driven Design](https://www.growthdrivendesign.com/hubfs/assets/images/company-logo-light.png?t=1499290021476) ![Growth-Driven Design](https://www.growthdrivendesign.com/hubfs/assets/images/logos/gdd-logo.png?t=1499290021476) ](https://www.growthdrivendesign.com/) Stage 02 # Launch Pad Your Launch Pad website is launched quickly and serves as the foundation for future optimization. ** The goal of the Launch Pad website is to quickly build a website that looks and performs better than what you have today, but is not your final product. Your Launch Pad is the foundation from which you collect real-user date and optimize. ### The Goal ## Launch A High Conversion Website in 60-90 Days ## Traditional Website Design ![icon-high-risk](https://www.growthdrivendesign.com/hubfs/leanlabs/icons/icon-high-risk.svg "icon-high-risk") ### High-Risk - 3-6 month build period - Budget Spent up front - OFten late & over budget   ![](https://www.growthdrivendesign.com/hubfs/leanlabs/icons/icon-unpredictable.svg "icon-unpredictable.svg") ### Unpredictable Results - Built Entirely upon assumptions - Launched & left un-optimized **The Problem:** Websites built in a 6 month bubble using best guesses are a risky way to grow. ## Launch Pad Website ### ![](https://www.growthdrivendesign.com/hubfs/leanlabs/icons/icon-smarter-approach.svg "icon-smarter-approach.svg") ### Low Risk - 2-3 month build period - Budget saved for optimization - Launch on-time and on-budget - Faster time to value ### ![icon-optimizing-results](https://www.growthdrivendesign.com/hubfs/leanlabs/icons/icon-optimizing-results.svg "icon-optimizing-results") ### Optimization Drives Results - Validate assumptions quickly - Make data-driven decisions - Focus budget on optimizations **![](https://www.growthdrivendesign.com/hs-fs/hubfs/leanlabs/icons/GDD-Logo-Icon.png?width=63&height=71&name=GDD-Logo-Icon.png "GDD-Logo-Icon.png")** **The Solution:** Launch quickly, validate assumptions and use the majority of your budget for optimizations. ### How to Build the Launch Pad ## Launch Quickly While Building Intentionally ![](https://www.growthdrivendesign.com/hs-fs/hubfs/leanlabs/images/Growth%20Driven%20Design%20Build%20Sprint.png?width=1030&name=Growth%20Driven%20Design%20Build%20Sprint.png "Build Sprints") This was the actual build timeframe for this page. ### Page Plans Page outlines and flow are planed for each key page and pillar page, taking special care to address user needs as well as SEO objectives. ### Rapid Prototypes Content creation focuses on building out your page flows into a design-ready prototype (wireframe). With solid content in place prior to design, design will run more smoothly and quickly. ### Design Sprint With page prototypes firmly in place, a first look at the new design can be completed within a week, promptly followed by gathering feedback and the final design. ### Finish Sprint Coding in COS, inserting all links, meta data, browser testing, speed testing, and launching with heatmap and screen recording in place. ### Page Migrations While your sprints are focused on the 3-5 pages that can drive the greatest impact, you’ll want to put a ‘fresh coat of paint’ on the rest of the site while you migrate it into your new website. ### Quality Over Speed We lean towards launching quickly, however, speed should not compromise your ability to provide user value and the happiness of the team/stakeholders. ### Lets Look At Some ## Example Launch Pad Websites - [**Teazzers**96 Day Build ](https://www.growthdrivendesign.com/how-it-works/launch-pad-website#widget_1500481575562-tab01) [![](https://www.growthdrivendesign.com/hubfs/leanlabs/images/teazzers-2.jpg) ![](https://www.growthdrivendesign.com/hubfs/leanlabs/images/teazzers-1.jpg) ### Redesigned & Launched in 96 days. [View Teazzers.com](https://www.teazzers.com/) ](https://www.growthdrivendesign.com/how-it-works/launch-pad-website#widget_1500481575562-tab01) - [**Sprocket Rocket**100 Day Build ](https://www.growthdrivendesign.com/how-it-works/launch-pad-website#widget_1500481575562-tab02) [![](https://www.growthdrivendesign.com/hubfs/before-srocketrocket.jpg) ![](https://www.growthdrivendesign.com/hubfs/leanlabs/images/sprocketrocket-after.jpg) ### New Brand Experience Launched in 100 days flat. [View SprocketRocket.co](http://www.SprocketRocket.co) ](https://www.growthdrivendesign.com/how-it-works/launch-pad-website#widget_1500481575562-tab02) - [**Pittsburgh Parks**120 Day Build ](https://www.growthdrivendesign.com/how-it-works/launch-pad-website#widget_1500481575562-tab03) [![](https://www.growthdrivendesign.com/hubfs/before-pitts.jpg) ![](https://www.growthdrivendesign.com/hubfs/after-pitts.jpg) ### 32% increase in monthly conversions within 3 months. [View Full Case Study](https://www.mediajunction.com/blog/hubspot-impact-awards-growth-driven-design) ](https://www.growthdrivendesign.com/how-it-works/launch-pad-website#widget_1500481575562-tab03) - [**Distil Networks**40 Day Build ](https://www.growthdrivendesign.com/how-it-works/launch-pad-website#widget_1500481575562-tab04) [![](https://www.growthdrivendesign.com/hubfs/before-distil.jpg) ![](https://www.growthdrivendesign.com/hubfs/after-distil.png) ### Tripled the conversion rate within 30 days of launch. [View Landing Page](http://www.DistilNetworks.com) ](https://www.growthdrivendesign.com/how-it-works/launch-pad-website#widget_1500481575562-tab04) - [**Integrate**120 Day Build ](https://www.growthdrivendesign.com/how-it-works/launch-pad-website#widget_1500481575562-tab05) [![](https://www.growthdrivendesign.com/hubfs/before-integrate.jpg) ![](https://www.growthdrivendesign.com/hubfs/after-integrate.jpg) ### 271% increase in visitor to lead conversion rate. [View Case Study](https://www.lean-labs.com/blog/how-an-inbound-driven-website-redesign-increased-integrates-conversion-rate-by-271) ](https://www.growthdrivendesign.com/how-it-works/launch-pad-website#widget_1500481575562-tab05) ![](https://www.growthdrivendesign.com/hubfs/leanlabs/images/teazzers-2.jpg) ![](https://www.growthdrivendesign.com/hubfs/leanlabs/images/teazzers-1.jpg) ### Redesigned & Launched in 96 days. [View Teazzers.com](https://www.teazzers.com/) ![](https://www.growthdrivendesign.com/hubfs/before-srocketrocket.jpg) ![](https://www.growthdrivendesign.com/hubfs/leanlabs/images/sprocketrocket-after.jpg) ### New Brand Experience Launched in 100 days flat. [View SprocketRocket.co](http://www.SprocketRocket.co) ![](https://www.growthdrivendesign.com/hubfs/before-pitts.jpg) ![](https://www.growthdrivendesign.com/hubfs/after-pitts.jpg) ### 32% increase in monthly conversions within 3 months. [View Full Case Study](https://www.mediajunction.com/blog/hubspot-impact-awards-growth-driven-design) ![](https://www.growthdrivendesign.com/hubfs/before-distil.jpg) ![](https://www.growthdrivendesign.com/hubfs/after-distil.png) ### Tripled the conversion rate within 30 days of launch. [View Landing Page](http://www.DistilNetworks.com) ![](https://www.growthdrivendesign.com/hubfs/before-integrate.jpg) ![](https://www.growthdrivendesign.com/hubfs/after-integrate.jpg) ### 271% increase in visitor to lead conversion rate. [View Case Study](https://www.lean-labs.com/blog/how-an-inbound-driven-website-redesign-increased-integrates-conversion-rate-by-271) ### And for once ## Teams Enjoy The Process - [![](https://www.growthdrivendesign.com/hs-fs/hubfs/assets/images/images/vin.jpg?width=100&height=100&name=vin.jpg)](https://www.growthdrivendesign.com/how-it-works/launch-pad-website#tab-1) - [![](https://www.growthdrivendesign.com/hs-fs/hubfs/assets/images/images/trish.jpg?width=100&height=100&name=trish.jpg)](https://www.growthdrivendesign.com/how-it-works/launch-pad-website#tab-2) - [![](https://www.growthdrivendesign.com/hs-fs/hubfs/assets/images/images/kevin.jpg?width=100&height=100&name=kevin.jpg)](https://www.growthdrivendesign.com/how-it-works/launch-pad-website#tab-3) “Clients love the iterative process. They feel that it helps keep things 'fresh' and always improving. Plus they know they can come to us with new, sometimes crazy, ideas and we'll add them to the backlog with a priority and tackle it when we get to it.” ###### Vin Gaeta, Creative Director @ Impact BND "I can’t imagine any our clients ever wanting to go back to a traditional build—GDD has transformed our agency.” ###### Trish Lessard, CEO @ Media Junction “We've watched the transition for both our team and our clients change the way we work. We're making few decisions by committee and instead focusing on data and user behavior to build a higher calibre brand experience. Our growth teams are more effective than ever, thanks to GDD!” ###### Kevin Barber, Head Entrepreneur @ Lean Labs ![](https://www.growthdrivendesign.com/hubfs/cover-2.png) ### Growth-Driven Design ## Launch Kit Download this guide to streamline every GDD launch pad website you build. Examples included. ## Start Your Growth-Driven Design Journey Stage01 ### Strategy [Learn More](https://www.growthdrivendesign.com/how-it-works/website-strategy) Stage02 ### Launch Pad [Learn More](https://www.growthdrivendesign.com/how-it-works/launch-pad-website) Stage03 ### Continuous Improvement [Learn More](https://www.growthdrivendesign.com/how-it-works/continuous-improvement) - [How it Works](https://www.growthdrivendesign.com/how-it-works) - [Community](https://www.growthdrivendesign.com/community) - [Agencies](https://www.growthdrivendesign.com/web-design-agency) - Learn - [Blog](https://www.growthdrivendesign.com/blog-signup) - [State of GDD 2017 Report](https://www.growthdrivendesign.com/report) - Get Certified - [Agencies](https://www.growthdrivendesign.com/agency-certification) - [Marketers](https://www.growthdrivendesign.com/deepdive) Get Certified - [Agencies](https://www.growthdrivendesign.com/agency-certification) - [Marketers](https://www.growthdrivendesign.com/deepdive)