The goal of the Launch Pad website is to quickly build a website that looks and performs better than what you have today, but is not your final product. Your Launch Pad is the foundation from which you collect real-user date and optimize.
This was the actual build timeframe for this page.
Page outlines and flow are planed for each key page and pillar page, taking special care to address user needs as well as SEO objectives.
Content creation focuses on building out your page flows into a design-ready prototype (wireframe). With solid content in place prior to design, design will run more smoothly and quickly.
With page prototypes firmly in place, a first look at the new design can be completed within a week, promptly followed by gathering feedback and the final design.
Coding in COS, inserting all links, meta data, browser testing, speed testing, and launching with heatmap and screen recording in place.
While your sprints are focused on the 3-5 pages that can drive the greatest impact, you’ll want to put a ‘fresh coat of paint’ on the rest of the site while you migrate it into your new website.
We lean towards launching quickly, however, speed should not compromise your ability to provide user value and the happiness of the team/stakeholders.
Download this guide to streamline every GDD launch pad website you build. Examples included.