--- title: How does Growth-Driven Design Work? | Growth-Driven Design description: Traditional web design is broken, but what is the new playbook? - Growth-Driven Design. Learn how GDD works and why it produces peak performing websites. --- [![Growth-Driven Design](https://www.growthdrivendesign.com/hubfs/assets/images/company-logo-light.png) ![Growth-Driven Design](https://www.growthdrivendesign.com/hubfs/assets/images/logos/gdd-logo.png) ](https://www.growthdrivendesign.com/) Browse Topics - [Web Design (11)](https://www.growthdrivendesign.com/blog/topic/web-design) - [Website Strategy (8)](https://www.growthdrivendesign.com/blog/topic/website-strategy) - [Conversion Rate Optimization (CRO) (5)](https://www.growthdrivendesign.com/blog/topic/conversion-rate-optimization-cro) - [GDD Process (5)](https://www.growthdrivendesign.com/blog/topic/gdd-process) - [Agile Web Design (4)](https://www.growthdrivendesign.com/blog/topic/agile-web-design) - [Optimization Experiments (4)](https://www.growthdrivendesign.com/blog/topic/optimization-experiments) - [UX Research (4)](https://www.growthdrivendesign.com/blog/topic/ux-research) - [User Experience (3)](https://www.growthdrivendesign.com/blog/topic/user-experience) - [Continuous Improvement (2)](https://www.growthdrivendesign.com/blog/topic/continuous-improvement) - [UX best practices (2)](https://www.growthdrivendesign.com/blog/topic/ux-best-practices) - [Website Content and Messaging (2)](https://www.growthdrivendesign.com/blog/topic/website-content-and-messaging) - [Copywriting Best Practices (1)](https://www.growthdrivendesign.com/blog/topic/copywriting-best-practices) - [Launch Pad Website (1)](https://www.growthdrivendesign.com/blog/topic/launch-pad-website) - [Navigation (1)](https://www.growthdrivendesign.com/blog/topic/navigation) - [Technical / Coding (1)](https://www.growthdrivendesign.com/blog/topic/technical-coding) - [Tools (1)](https://www.growthdrivendesign.com/blog/topic/tools) - [Web Design Agency (1)](https://www.growthdrivendesign.com/blog/topic/web-design-agency) - [Website Analytics and Reporting (1)](https://www.growthdrivendesign.com/blog/topic/website-analytics-and-reporting) - [Website Assets (1)](https://www.growthdrivendesign.com/blog/topic/website-assets) ##### GROWTH-DRIVEN DESIGN METHODOLOGY # How it Works   Learn how to develop a peak performing website. [Oval 2Created with Avocode. GDD Methodology Presentation ](https://www.growthdrivendesign.com/v1/how-it-works#) Growth-Driven Design is built on-top of the SCRUM agile + lean process and weaves together various concepts into a comprehensive and highly effective web design methodology.     ### The Growth-Driven Design Methodology has three major phases. ### Strategy Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. [Learn More](https://www.growthdrivendesign.com/how-it-works/website-strategy) ### The Launch Pad Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize from. [Learn More](https://www.growthdrivendesign.com/how-it-works/launch-pad-website) ### Continuous Improvement With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business. [Learn More](https://www.growthdrivendesign.com/how-it-works/continuous-improvement)     ### Growth-Driven Design in Action Growth-Driven Design is transforming the way we build websites and drive results for our business. Below are just a few of the success stories from using the methdology.   [GDD Boosts Conversion Rates for SpringCM](https://www.newbreedmarketing.com/blog/growth-driven-design-increases-conversions-for-springcm) [Trippling leads and doubling MQL's in under one year](https://www.impactbnd.com/blog/software-company-doubled-leads-tripled-mqls-and-sqls-in-1-year-with-hubspot) [From 25 to 400 Leads in Just 5 Months using Growth-Driven Design](https://www.spinfluence.com.au/growth-driven-design/from-25-to-400-leads-in-just-5-months-using-growth-driven-design/) [Boosting Traffic and Conversion Rate: A Growth-Driven Design Case Study](https://julian.is/gdd-case-study-hylok/) [A Growth-Driven Design Success Story](https://www.hubspot.com/falls-digital-impact-award-round-2-2016-growth-driven-design-winner) [Case Study: How StandDesk increase Conversion Rates using GDD](https://www.lean-labs.com/blog/case-study-how-standdesk-increased-conversion-rates-when-traditional-content-offers-werent-enough?__hstc=178480699.9b31ce978b2216d8d6fc06863bbc277c.1469811261399.1473871164810.1473889404856.28&__hssc=178480699.36.1473889404856&__hsfp=1816377754) [SAA Takes Flight with Growth-Driven Design](https://www.igomoon.com/blog/saa-takes-flight-with-growth-driven-design) [How Growth-Driven Design Increased Lead Conversion by 178%](https://www.sparkreaction.com/blog/how-growth-driven-design-led-to-quick-success) [6 Months with GDD and This is All that Happened](https://blog.smamarketing.net/6-months-with-growth-driven-design-and-this-is-all-that-happened) [Growth-Driven Design Delivers for Clients and Agencies](https://www.huify.com/blog/growth-driven-design-delivers-for-clients-and-agencies) [How GDD Increased Integrate's Conversion Rate by 271%](https://www.lean-labs.com/blog/how-an-inbound-driven-website-redesign-increased-integrates-conversion-rate-by-271?__hstc=178480699.9b31ce978b2216d8d6fc06863bbc277c.1469811261399.1473871164810.1473889404856.28&__hssc=178480699.36.1473889404856&__hsfp=1816377754) [[also view the award video](https://www.hubspot.com/lean-labs-impact-award-round-1-2016-growth-driven-design-winner-2)] [How GDD Turned a Software Company's Website into Enterprise-Ready](https://info.3pcreativegroup.com/growth-driven-design-software-company-website) [The Impact of Growth-Driven Design on SEO](https://blog.smamarketing.net/growth-driven-design-seo-strategy) [Growth-Driven Design: One Year Later](https://www.meticulosity.com/blog/growth-driven-design-one-year-later) [Custom Hubspot COS + GDD Website Build](https://www.trewmarketing.com/smartmarketingblog/custom-hubspot-cos-website-redesign-with-a-growth-driven-design-approach) [Launching a Nonprofit Website with GDD](https://www.mediajunction.com/blog/hubspot-impact-awards-growth-driven-design)    Website built with ♥ by  [Media Junction®](https://www.mediajunction.com/)  using GDD.