There are two primary reasons we want to launch quickly.
1) Stop Guessing - In traditional web design, you're building in a 3-6 month "bubble" and making many assumptions about what you think will work well. Over the course of a 3-6 month site build, this adds up to a lot of assumptions.
In GDD, we want get out of the "bubble" as quick as possible so we can have real people interacting with your real website in order to collect data. Then we use this data to help guide decisions and validate our assumptions.
2) Quicker Time to Value - If you're spending 3+ months and thousands of dollars on a website that's living offline in a computer, your business isn't getting any value from it.
We want to launch quickly so that your business can start seeing results as quick as possible to help payback the initial investment.
It is a Balancing Act...
It's important to note that as a website design strategist, you must balance three elements.
We lean towards launching quickly, however, speed should not compromise your ability to provide user value and the happiness of the team/stakeholders.
How to Launch Quickly?
There are many ways to speed up the launch of the new site and each website is going to use a different mix of approaches. Here are a few examples:
We cover these and more in detail in the GDD Agency Certification.
The result is a website that looks and performs better than your current website and which website visitors can interact with.
MYTH! - A Launch Pad website is a half-built website.
Example Launch Pad Site
via Media Junction
Read the full launch pad case study here.
Now that the site is live your business can start generating results, collecting real user data and use that data to help guide additional building, find ways to innovate and optimize what you have.